When you spend over 200 days a year on the water, your boat’s flooring isn’t just about looks — it’s about performance, safety, and durability. For Yves Bisson, owner of Sturgeon Co., that reality is tested daily on the Fraser River while guiding clients to some of the biggest freshwater fish in the world. Learn more about Yves Bisson Sturgeon Co. here.
After more than two decades on boats and countless flooring systems, Yves landed on UltraDeck — and never looked back.
DISCOVERING ULTRADECK
Like many great finds these days, Yves first discovered UltraDeck while scrolling social media. “I saw this beautiful floor and thought, that looks incredible,” he says. “I’ve had so many different floors over the years, but this one really stood out.” A little research turned into a drive down to the shop, and soon after, his boat was fitted with a custom UltraDeck system. The result? The best flooring he’s ever had.
See our product in the wild!
BUILT FOR SERIOUS USE
Sturgeon fishing on the Fraser River isn’t easy on equipment. Mud, silt, sand, rain, snow — and fish ranging from 100 to over 500 pounds — put constant strain on every surface of the boat.
Yves put his first UltraDeck flooring system through more than 4,500 hours of charter use.
“That’s crazy when you think about it,” he says. “And it still looked great.” Beyond durability, traction was a standout feature. “When you’re fighting fish that big, traction matters. It’s safer for clients, safer for the crew, and it performs no matter the conditions.”
And when it comes to maintenance? “It’s the easiest floor I’ve ever cleaned — and that says a lot.” Check out our cleaning guide here.
FROM CUSTOMER TO BRAND AMBASSADOR
After years of real-world use, Yves didn’t just remain a customer — he became an UltraDeck brand ambassador. “I believe in the product,” he explains. “There’s only one way to go, and that’s with UltraDeck.”
With 22 years of experience across different boats and flooring systems, his recommendation comes from experience, not hype. “If anyone’s thinking about new flooring, trust me — don’t go anywhere else. Go see UltraDeck. You won’t regret it.”
Learn more about our brand ambassadors here.
A FULL REFRESH AFTER 4,500 HOURS
After thousands of hours on the water, Yves brought his boat back to the shop for a full refresh. While the original deck still held up remarkably well, it was time for a redesign that matched his updated branding. Check out the drop-off process here.
The plan:
- Remove the existing deck
- Design a new custom kit
- Approve digital layouts
- Turn the project around in two weeks
And then came the reveal.
THE BIG REVEAL
When Yves returned to pick up the boat, the reaction said it all.
“Unbelievable. That is insane. Are you kidding me right now?” Watch the reaction here.
The refreshed deck featured custom Sturgeon Co. branding, multiple logo placements, a bold sturgeon graphic in the centre, and a clean, business-forward design throughout.
“This is a 10 out of 10,” Yves said. “Way better than I even imagined.”
Despite knowing the deck was built to be worked hard, there was only one hesitation: “It looks so clean, I don’t even want to get it dirty.”
Of course, UltraDeck flooring is made for exactly that — heavy use, easy cleaning, and real-world abuse.
BACK TO FISHING
With the refresh complete, Yves was ready to head straight back to the Fraser River — where the deck will once again face mud, sand, water, and monster sturgeon.
Because that’s what UltraDeck is built for.
Thinking about upgrading your boat’s flooring?
Whether you’re a weekend boater or a full-time guide, UltraDeck delivers traction, durability, and custom design that holds up — season after season.
Contact UltraDeck to start your custom flooring project.